Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences
Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences
Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences
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Price: $16.09 FREE for Members
Type: eBook
Publisher: Wiley
Page Count: 208
Format: pdf
Language: English
ISBN-10: 1118290313
ISBN-13: 9781118290316
User Rating: 5.0000 out of 5 Stars! (3 Votes)

Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences download


John Edson free


Design Like Apple uncovers the lessons from Apple's singular approach to product creation, manufacturing, delivery, and customer experience. Learn how design can create a competitive advantage by delivering beauty, ingenuity, and charisma. Get guidance on how to nurture taste, talent, and a design culture at every level of your organization. Help your employees zoom out to view the big picture, see the relationships between objects and the space around them, and understand the product's context so that they can design a compelling and infinitely useful system for your customers. Gain the courage to relentlessly prototype. And finally, find your voice as a brand and a business.

Design Like Apple.

SEVEN PRINCIPLES FOR CREATING INSANELY GREAT PRODUCTS, SERVICES, AND EXPERIENCES

One: Design Makes All The Difference
Beauty, ingenuity, and charisma create a unique competitive advantage.

Two: Design The Organization
Nurture taste, talent, and a design culture.

Three:The Product Is The Marketing
Great products sell themselves.

Four: Design Is Systems Thinking
Product and context are one.

Five: Design Out Loud
Prototype to perfection.

Six: Design Is For People
Connect with your customer.

Seven: Design with Conviction
Commit to a unique voice.

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| 5 out of 5 Stars!


When I first told heard the title and subject of this book, I must say I didn't think much of it. For almost a decade, business people have been suggesting a book about "how to be like Apple." In fact, I had a phone call in 2003 with an editor of a large business magazine asking the same thing and my response was "That book can't be written, it would have one line: hire Steve Jobs."

I reluctantly read this book thinking I needed to skim it, at least, to know what was out there and I was refreshingly surprised. The author skirts the obvious, shallow insights others have made about Apple (no, their success isn't due to the fact that their products come in colors) and, instead, looks deeply at what Apple has accomplished in terms of process, culture, and approach and pulled-out the best of these to share with us. His observations are then explained and highlighted in ways that any business person, at any level, can understand and envision in his or her company. There's still a lot of work to implement any of these lessons but, at least, these lessons are clearly explained, with examples.

So, for anyone who wants to build an organization from some of the most important lessons learned from Apple, this book is an important start. It won't tell you everything you need to know and you'll have to translate some of it into your own culture and processes (not too much, though if you want them to be successful), but you won't find a better description of how to innovate in tangible ways.

| 5 out of 5 Stars!


As the author Edson, head of design company LUNAR, who has worked with Apple, states, "Apple is among a small number of public companies that have enthusiastically embraced design and invested in it as the single most important differentiating characteristic in their products and services." While everyone goes for market share, Apple goes for margin. They produce high-end products that are focused on what the customers want, and invest the profits in more research.

Looking at Motorola, who created a "Frankenstein" series of phone with that offered only the most superficial personal choice, and the RAZR, which had a beautiful appearance, but an underlying lack of usability, he shows us the cost of not having a total design approach. And when we see Nokia beat them out, by creating a great interface, and both providing longer battery life and paving the way for wider bandwidth (which means the option for internet browsing, etc.) by adopting digital networking, we see why it's so important to put customer desires over technology.

According to cognitive scientist "There are three emotional processes at work when we encounter the world around us: behavioral, visceral, and reflective." And Apple succeeds incredibly at awakening these processes in a positive way by creating products -- in this case, the iPod -- that are beautiful, ingenious, and charismatic. Apple have become masters at triggering the right responses.

LUNAR has a set of brainstorming exercises they call Moonshine, designed to unleash the creativity and free association that leads to great ideas. By framing familiar concepts in unusual ways, they are able to conceive of new products at the drop of a hat. For example, the question "What if we just admitted that the chair we have in the bedroom is for holding dirty clothes instead of for sitting" results in a great chair-shaped clothes hanging device, that I certainly would use.

This book is an inside look at the essentials of putting design considerations at the center of your business. It is eminently practical, explaining the specific way to put these considerations into practice. It also covers the creative process -- how to get your creative team to actually generate the ideas that will set your products and services apart.

Highly recommended as one of the best of the new crop of "design thinking" books. What makes this one so unique is its focus an Apple as an extended case study.

| 5 out of 5 Stars!


I thoroughly enjoyed this book. In comparison, I am halfway through Ken Segalls's book "Insanely Simple," and can profess I enjoyed "Design Like Apple" better. The main reason- the organization of the book, the way John Edson breaks down the concepts, and how he lays the foundation of apple's method of design thinking. It truly can apply to any business, person, or process. Furthermore, it's evident Edson has a lot of experience in the industry. The greatest value of this book probably comes from the case studies derived from the author's own experience and observation. This isnt just for designers, it's a book of lessons that even the largest, most profitable, companies could learn from.

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